Magazine newstand

 

 

The photo I have taken is of a newsstand at a newsagent and had used an iPhone to take the picture. The layout of it is shown to have kid’s magazines and comics at the bottom. This tells us that it is visible for children to see and easier to reach. The freebies from the children magazines are shown clearly which could attract the young target audience even more. This layout looks persuasive in the sense that the child would want to buy it. The colours at the bottom are visibly more colourful which could further attract the young target audience. From looking at the children magazines, I have learnt the layout does not need to show the cover lines to attract the audience because the colours and freebies displayed happen to do that anyway.  Moreover, the kid’s magazines are shown to be mixed with teen magazines such as Bliss and Shout. They are not overlapping each other as both magazines are shown clearly. However the teen magazines are not as visible and look well blended amongst the others. The middle shelf of the layout would be the one you look at first. This shelf consists of women magazines and TV magazines. I think these have been put there because they are the most popular ones. The middle shelf also holds individual magazine holders which could be because theses magazine are more commonly bought. The bottom shelf and the middle shelf are the only ones that do not have the publications overlapping each other as they normally should do. However, you can see from the top shelf that the magazines are over lapping and the cover lines and teasers that are more important and attention grabbing are shown. These magazines are gossip magazines and on top of them would be adult magazines. These magazines are usually placed there so they are out of reach for children.  I have also realised that the stand has newspapers laid out right at the bottom of the shelf which is appropriate and common for newsstands to have.

Newsagents and supermarkets are one way of distributing a publication amongst others. Newsagents are known to buy 20 copies of the publications. If for example, fifteen of those publications are sold, then the remaining five are sent back to the distributor. This means the buyer will not lose any money which comes to a huge advantage for their business in the sense that they are still making a profit and attracting customers to their shop.  Another type of distribution could include online distribution. This the biggest type of distribution because it can be easily accessed and once you have subscribed to the magazine, you do not have to go out and get it because it comes to your doorstep.  Moreover, when people subscribe to a magazine, they have the advantage of receiving a free gift which is a good technique in persuading people to buy it. It makes the publication a bigger success and I think it is a good way of distributing a magazine.

Another way of accessing a magazine is electronically. This can be done via a kindle, ipad etc. I think this is a good way of publishing a magazine because technology has become a part of everyday life. People can access these via phone apps which mean they don’t have to waste paper and it takes up less room as the magazines are all stored in one place.

The distribution method I would use is subscribing to a magazine and having it delivered to me so that I don’t have to go out which comes as a huge benefit. I like the fact that the magazine comes to you monthly and becomes a regular read.