Press pack

 

 

Q Media Kit

A media kit is an information pack that gives us information about the product (in this case it happens to be the magazine) and tells us about the publication and what it consists of.

 

 

 

The first thing you read on the media kit is the company’s history that is being introduced. It tells us the magazine had been launched years ago which evidently backs up how successful the magazine is.  The introduction also consists of facts that tell us ‘97%’ of readers find Q magazine a good quality publication. It further explains what achievements they have recieved (photography). This confidently tells the reader the magazine is successful and is doing well in the market. A cover is shown opposing the pitch letter which gives the reader a more sightful look of what the magazine consists of and is an example to back up all the praise they are giving to the magazine. The other thing you notice on the press kit is that they used sex appeal as an advantage where one artist is shown to be half naked and the other looks to be seductive.

The media kit also consists of a quote from the editor in chief which is good to add.  This is written in the mission statement alongside facts and figures that tell us how many people read the magazine and how many people have liked it on facebook . They have linked the page to their facebook and twitter page which is good for the publication.

On the right hand side of the page, curious readers are able to elaborate on what else the magazine consists of and what it is about. More facts and figures are given to back up the publication on how successful it is and why people should advertise with Q magazine. The tone of language draws you in as it is shown to sound persuasive and can seem influential on the reader such as ‘Only Q can give you exclusive maagzine advertising...’ The information written can be answers to frequently asked questions which helps the editor determine what to include in the article.

 

 

 

A ratio is shown which gives further information on what type of people read the magazine. It tells us that majority of the audience happen to be male as opposed to female. It also tells us what age ranges read the magazine. From this information, the reader is able to gather that teenagers to young aduts happen to be the biggest audience. This helps improve chances of publication in the sense that they are now familiar of what type of people read the magazine. Moreover, people are able to contact the magazine with the email address that it clearly written on the side where they are able to find out more information e.t.c.

 

 

 

 

 

Overall, the lay out happens to be basic and simple as those who want information on the media kits do not expect it to look attractive and glamorous but simple as they only want to read the information.